In SEO, a competitor analysis is one of the most important steps you must take before setting your SEO strategy.

This analysis looks deeper into your competition’s links, keywords, content, and on-site SEO to find out what makes it tick.

By performing a competitor analysis, you know where you are, and what you must do to move forward.

If you don’t do a competition analysis as part of your initial SEO discovery process, your SEO strategy will likely not yield the returns you are expecting.

You are flying blind and trying to hit a blank target with an arrow.

Your competition analysis will tell you the following things: