The more votes you get, from different websites, pointing to the same page, the more search engines will begin to trust that content is worthwhile linking to.

This makes it more trustworthy to show to users.

Building links can be one of the hardest and time-consuming tasks. There are many ways you can try and build links to your website, some work better than others.

Below are 4 fairly easy ways that you can build backlinks to your website.

Guest posting isn’t dead. Doing it at scale on hundreds of random websites is. But that’s not the type of guest posting we are talking about here.

To use guest posting effectively and avoid the risk of any penalties, you need to find high quality websites in your industry/niche. Relevance is key here.