Link building can sometimes be a controversial topic in the SEO world. However, there’s no doubt that your website will need them if it’s to have any chance at ranking.

A study by Brian Dean, found that pages with the most amount of backlinks ranked highest in Google. In fact, he found that the #1 results had on average 3.8x more backlinks than the results rankings #2-#10.

Think of a link as a vote for your website and its content.

When a reputable website links to your website it shows they trust and confirm your content and expertise on a particular subject. It’s a vote of confidence in Google’s eyes.