Tweak your page title to see if you can improve CTR by adding in numbers, brackets or using power words. Compare your content to those above you and see if you’re missing out any key sections that they cover.

You may also be able to add schema to your pages to help them stand out in the SERPs. This can be especially useful for product pages. Adding Review Mark Up and Pricing Information will be a big plus here. You can also add Schema to blog posts in the form of FAQs which display in the SERPs.

In a recent SEO study by Sitechecker, they analysed the top 100 SEO blogs to see how often they did this. They tracked changes on the chosen top 100 SEO websites from August, 1 to August, 30 on a daily basis. The results speak for themselves!