You’ll want to have a mix of competitive high-volume keywords and low volume long tail keywords.

There are many ways you can carry out keyword research effectively.

One quick and easy way to do this using a Chrome Browser Extension called Keywords Everywhere. Once this is all set up you can start searching with your seed keywords and the tool will do the rest.

You’ll be able to see what other people are searching for and ‘favourite’ ones that are relevant. Then you can export these into a CSV file.

Once you have all these keywords you can go one step further and add these into a keyword tool to build them out even more.