If they are citing your brand or research, they obviously think it’s valuable. Giving them a little nudge and asking for the link isn’t too much to ask.

Finding these unlinked mentions can take a bit of time, and you will more than likely need a tool to do it. If you’re looking for a free way you can set up a Google Alert to monitor your brand terms.

If you wish to purchase a tool, there are plenty to choose from. SEMrush, Ahrefs, BrandMentions & Buzzsumo can all do this. Each one also comes with a handy guide.

HARO could quickly become your new best friend if you use it correctly.

HARO will put you in contact with some of the most well-known websites in the world, all of which are looking for contributors or experts to quote in upcoming articles.