Update Without Moving Pages

If the site you are working with isn’t a new build but rather something that has age then you want to tread lightly when making updates to site structure.

One of the first things a lot of people like to do is change up the physical URL of a page and move where the page is located within the site’s subdirectories.

This is incredibly dangerous and can have a huge negative impact on SEO.

While a redirect can solve this issue it is not the most efficient way to create a better site structure.

Redirects take the efficiency of the flow of equity from both external and internal links.