As the user has more questions or needs around a subject they will be more likely to return to your site directly.

Utilize Internal Links

One of the most crucial elements of building a logical site architecture is linking between pages.

This can be done through both navigational items and internal links in the body content.

So why are internal links so important?

A good way to think of this concept is like a champagne tower.

If a glass at the top of the tower (which represents a page on a site) has an abundance of champagne flowing into it (representing quality external links) then the champagne will flow to other pages as long as they are stacked accordingly (or linked to).