By focusing on topics you will be able to create a holistic approach to your page targeting by creating content that answers the questions within each part of the buyer’s journey.

At the end of the day, keyword research is still a crucial element of content creation if you want a page to rank well. The biggest difference is in a mentality shift.

Keywords aren’t just something you put on a page anymore and then rank for that specific query after building a few links.

Things are more complicated now. (Just read How Search Engines Work.)

Search engines are way smarter and process content more efficiently.