This method also eliminates crawlers possibly seeing this as a completely new page that allows the page to retain all of its previously established equity.

This also gives users the ability to navigate easily within this funnel. It’s a win/win.

Don’t Reinvent the Wheel

Much like other tasks within SEO, your competition is a fantastic resource.

Take a look at your competition that is performing well for the topics you are trying to rank for.

If they are doing things well you should be able to determine how their site is structured which will give you insights on things search engines might be favoring.