No matter how long you have been in the SEO field, you have probably heard about the importance of the structure of a site to organic search performance.

With every passing year, I find it closer to the top of my list of important things to work on when working with a site.

What Is Site Structure?

At its core, site structure is simply the act of organizing a website.

The goal of this organization is to create a site that is easily navigatable by users while simultaneously allowing search engines to crawl the site easily.

One of the first things an SEO learns about when being introduced to the practice is on-page optimization which has a heavy reliance on-page organization through the use of heading tags (H1, H2, H3, etc.).