When you address these concerns, you will have a much better understanding of what sort of media they check out. In this manner, you can concentrate on these media in your promo and much better reach your audience.

.5. Research study rivals. Make the list of your 3-5 closest rivals. Study their sites: what info do they share, how do they place themselves? How do your weak points and strengths you noted in your declaration refer their image? Second, examine their media existence. Which media channels do they utilize to acquire more presence? Where do they release marketing posts and advertisements?