The top challenge experienced by respondents is the reality that SEO is not a high enough priority in their organisation. Nearly half (46%) of respondents claimed to have faced this, inevitably linking to the challenge that SEO is seen as ‘free’, and so does not win budget (24%).

Just 21% of respondents felt that tech and IT teams at their organisation have a full understanding of marketing’s priorities, while even fewer (15%) believe that marketing has a full understanding of the processes used by their tech and IT teams.

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