An industry report has revealed that marketing, data and technology leaders continue to be “in denial” about their SEO performance, despite recognising the increased importance of SEO in the new normal.

Published, the Digital Future report finds that more than eight in 10 (83%) agree that digital channels will in future be responsible for the majority of sales and revenue for most businesses, while 77% agree that routine marketing tasks will be almost fully automated.

The report has been published by DeepCrawl, the global SEO platform for enterprise businesses.

Almost nine in ten (88%) respondents state that digital channels have become more important since COVID-19 began, and 89% of respondents claim that their organisation’s response to COVID-19 has been at least somewhat effective. Indeed, 74% are at least somewhat confident in their ability to respond to the threat of new startups and digital-first brands.