As online marketers, we can’t disregard these stats. That’s why it’s essential to establish a strong e-mail marketing method.

Below, let’s evaluate the leading advantages of e-mail marketing, which reveal why it’s one of the most reliable marketing strategies.

.1. Producing individualized material.

With e-mail marketing, you can personalize your projects and develop targeted material.

Personalization can be as little as consisting of a contact’s name in the e-mail. e-mails that consist of the very first name of the recipient in their subject line have a greater clickthrough rate than those that do not .