As an online marketer, you may’ve heard colleagues talking around the watercooler about how e-mail marketing is dead . It’s been a typical issue for numerous marketing departments.

Well, I’m here to let you understand that you do not need to stress since e-mail marketing is still going strong.

In reality, 40 percent of B2B online marketers state e-mail newsletters are most crucial to their material marketing success , and 73% of millennials choose interactions from companies to come through e-mail .

Furthermore, 99% of customers examine their e-mail every day and it is without a doubt the favored method to get updates from brand names .