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Daily Deals and coupons

Daily deals bring people back to your ecommerce website more frequently than they would visit otherwise. This strategy gives customers an incentive to shop with you again, instead of with a competitor, as they know they’ll find something at a bargain price. It creates urgency, which fuels impulse purchases, because they know the deal is temporary. And it makes them happy: a study by a professor of neuroeconomics found that receiving a coupon increased the shopper’s oxytocin levels by up to 38%! You can rotate new products and let shoppers sign up to hear about new deals via email or social media.