Existing customers are likely to spend more. People who have already bought from your brand are more likely to return and spend more money when they do. In fact, they spend three times more per visit, according to the Adobe Digital Index.

Happy, existing customers help you acquire new customers. When you have happy brand fans, they turn into brand advocates. This helps lead other customers to your business because customers often trust and take recommendations from friends.

The positive effects of retention marketing show up in all sorts of ways: customer satisfaction, customer engagement, word-of-mouth referrals, repeat customers, and so on. But how do you get started?