Selling to existing customers is easier than selling to new customers. Brands have a 60% to 70% chance of selling to an existing customer versus only a 5% to 20% chance of selling to a new customer.

Every time a customer buys from you, the odds that they return go up. After one purchase, the odds are 60-70% they will buy when they visit you again. If they make a second or third purchase, that number increases to a 54% chance of making another purchase.

It costs less to attract existing customers than to attract new customers. It can cost up to 5x more to acquire a new customer than to keep an existing one.