Without a retention plan, all of the marketing strategies in the acquisition phase are for naught. A brand may work hard to get customers but then lose them by failing to re-engage and remarket to them. This loss of customers is a costly mistake, as retention marketing is proven to boost revenue while using fewer resources than acquisition marketing.

Keeping existing customers increases profits. It pays to keep customers around. Increasing customer retention rates by only 5% can increase profits by 25 to 95%.

Increasing customer retention rates by only 5% can increase profits by as much as 95%.Click To Tweet