A few customer retention marketing examples could be a paid gaming app that sends a free life to a player who hasn’t logged into the app for a few days or an online retailer who sends a previous customer a curated list of items they may like based on their recent purchase. Encouraging a customer to upgrade their service is another example of successful retention marketing.

Why Retention Marketing is a Smart Strategy

For new and growing brands, it makes sense to focus most of their marketing plans on customer acquisition. But once a brand has a solid customer base, they need to shift their strategy and put more attention into customer retention.