Support Retention Marketing with Strategic Data

Acquisition marketing is what pulls audiences into your purchase funnel and drives them to become new customers and buyers. This is an important part of marketing, but it’s just the beginning.

You also need to use retention marketing to keep customers in the buyer’s cycle and encourage them to return again and again. Focusing on the full customer lifecycle is how your brand will increase revenue while expending fewer resources, money, and time.

Use the tactics and tips in this post to leverage your existing customer base to grow your revenue. And get more help with planning strategic, holistic marketing campaigns by signing up for a free trial of Alexa’s Advanced Plan. Our competitor, SEO, and content research tools will help you set up smart campaigns for your entire customer lifecycle marketing plans.