Make marketing engagement and retention fun for the customer.

Give your customers and audience a reason to return to your brand. Provide customer loyalty programs that offer rewards and prizes for continued support of your business. Also, incorporate gamification elements that make customers want to come back and earn status points and exclusive offers.

Regularly survey your customers.

A consistent part of your marketing objectives should be surveying your customers. The best way to understand how to better serve (and keep) customers is by asking them what they like, want, and need. Give your customers an opportunity to share their experiences with your brand, so you can find ways to improve the customer process as well as your products and services.