Keep up your brand visibility.

To increase the chances that an existing customer will return or stick with your business, keep your brand at the top of their mind. Show up where your audience spends time. Outside of your own platforms and media, seed your content in other places where your audience will find it. Look for guest blogging opportunities that allow you to get your brand name in front of your target market, and do a competitor keyword analysis to target top keywords your audience is using in search.

Focus on early customer engagement.

Don’t disappear once a customer makes a purchase. Once you make an impression on your audience, stay visible. After you send a welcome email keep a consistent presence with an informative email drip series, newsletters, or product announcements.