An important part of customer retention actually happens in the customer acquisition phase. For you to retain customers, you need to attract the right customers in the first place.  These ideal customers are a perfect fit for your brand. They have a need for what you sell, and they also align with your brand’s values. To ensure that you attract the best customers from the start, create a detailed buyer persona that outlines exactly who your brand wants to pull into the purchase funnel.

For help with this process, use these sites for market research and our buyer persona template to get started.