Collect customer data.

To remarket to your customers, you first have to know who they are. Use a client relationship management system to create profiles for your customer and collect information about who they are, how they act, and how you can reach them. Develop a system that collects customer contact information and data about their brand interactions (what they buy, how often they buy, and when they last engaged with your brand).

Put customer data to use.

Once you start collecting customer data, use that data to create strategic remarketing and retention marketing plans. Segment your lists, and use what you know about your customers to create lists based on characteristics and brand habits. Targeting in marketing helps you use the demographic and psychographic segmentation information you collect to send content, offers, and messaging based on what you know about customers. You can segment audiences based on brand engagement and past purchase history to provide suggestions for new purchases and options for cross-sells and upsells.