What is retention marketing? Why retention marketing is a smart strategy Customer retention marketing strategies you can try When to use retention marketing campaigns Customer retention metrics Retention marketing best practices Support retention marketing with strategic data

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What is Retention Marketing?

Retention marketing is a strategy that markets to existing customers. It focuses on bringing back customers who have already done business with a brand and keeping customers who are already connected to a brand.

Let’s look at how this retention marketing definition fits into the final stages of customer lifecycle marketing.