Promoters: Customers who answer the question with 9-10 Passives: Customers who answer the question with 7-8 Detractors: Customers who answer the question with 0-6

Find It: Percentage of Promoters – Percentage of Detractors

Retention Marketing Best Practices

Keep the following best practices in mind as you craft your customer retention strategies.

Don’t accept high churn rates as a given.

A mistake that many brands and marketers make is tracking customer churn rates but not doing anything about it.  Many believe the churn rate is nothing more than a factor to consider in their financial projections. Don’t make this mistake. Track your customer churn rate, and then develop retention marketing strategies for decreasing it. Don’t just accept it as a static statistic in your business.