Find It: (MRR Lost From Existing Customers During Month – New MRR Gained From Existing Customers During Month) / MRR From Existing Customers at Start of Month

Repeat Purchase Rate

The repeat purchase rate is the percentage of your customers who have bought from your brand more than once. It helps you see how many of your customers are returning back to your business.

Find It: Number of Returning Customers/Number of Total Customers

Return Website Visitors

Repeat visitors are the number of website visitors who have been to your website before. While this number doesn’t necessarily represent how many return customers you have, it can be helpful for determining how much of your audience is regularly engaged with your brand.