Want to see real-life examples of retention marketing? Check out retention marketing examples from 12 of today’s top brands.

When to use Retention Marketing Campaigns

As you start to put together ideas for retention marketing plans, consider launching one or more of following types of campaigns.

Onboarding Campaigns: Design a system for welcoming and nurturing new customers and clients that gets them to the “WOW” moment. Create an amazing first impression that will stay with customers and keep them coming back. Active Customer Campaigns: Don’t forget about customers who are regularly coming back to your brand. It’s important to create strategies to continue to connect with and educate these dedicated customers, even if they seem like they aren’t going anywhere. Lapsing Customer Campaigns: Create campaigns specifically designed for customers who appear to be on their way out of the buyer’s cycle. These customers may be people with accounts or free trial offers that are about to expire. Re-Engagement Campaigns: A “lost” customer could be someone who opted out of a paid subscription or hasn’t returned to your business for more than a year. A re-engagement campaign works to pull them back in. Customer Retention Metrics