Exceptional service

Exceptional service also has the power to bring customers back. Research in the financial sector found that offering high-quality service increases customer retention, and this, in turn, leads to higher customer commitment and loyalty. So, from the very first purchase, extend the best customer service experience you can. There are plenty of ways to do this, from personalized confirmation emails to remembering the customer’s name when they return to your shop. Perhaps you accept returns with no questions asked when your competitors are notoriously stingy. Zendesk Sell recommends B2B salespeople connect with their prospects as humans first on social media.