Email marketing

Email marketing continues to be an important medium for building customer relationships. Despite the deluge of emails people face every day, they still love to hear from their favorite brands. If you use content marketing, email newsletters are an excellent channel for letting customers know you’ve published new material in your blog. And consider emailing discounts to your customers. A study by Adestra shows that emails containing discounts influence purchasing decisions more than review websites and online ads.

Customer Panels

McKinsey & Company has reported on the positive effects of having a formal customer feedback channel. They noted that a resulting innovation tripled the retention rate for an energy company! Could your customers advise you on product design? Why not create a panel of your most engaged or passionate customers to create a feedback loop. This shows customers that you value their input — and it can align your products better with what customers really want.