Exclusivity

People love to feel special, and you can tap into this for retention marketing. Create an exclusive “club” or membership to make your repeat customers feel like they have access to something others don’t. If you’re a retailer, perhaps you host a night of entertainment at your store for people who spent over a certain amount that month. In B2B, create exclusivity by giving access to product features still in beta to especially engaged customers, for example.

Loyalty Programs

Your customer builds up equity with your business when you reward them for shopping with you. According to a study by TechnologyAdvice, people are 80% more likely to shop at stores that offer a loyalty program. Think of that punch card from your favorite coffee shop in your wallet. This helps keep the shop top of mind, giving you a nudge to visit and collect another star. There’s a rush when you get the perk, too, creating a happy customer experience all around.