11 minute read
When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing.

In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true, and how you can use retention marketing to help increase revenue while spending fewer resources on marketing.

Customer retention might be even more important than customer acquisition.Click To Tweet

What you’ll learn here (click to a section):