(with you, you can still apply this idea of involving other members of your community to be a part of your owned media efforts**********)Though you might not be inviting artists to film videos. Let’s say that an expert can be got by you to contribute a quote to the blog post. Well, that expert might easily wind up sharing this article or turn into a even business relationship down the road.

Additionally, by involving experts outside of your brand, you can introduce a wider scope of perspectives to your content. This, in turn, can increase the likelihood that your owned media will reach a wider range of audiences or bring other companies even’ customers to you.