Verified has brought Genius a amount that is considerable of. Frederick told me:

“As an owned media property, it’s probably our most recognizable, in large part as a result of that Genius backdrop that is yellow. Since launching the show in late 2016, we’ve put out more than 900 episodes, which have racked up over a billion and a half views that are collective. It’s develop into a stop that is popular artists on their promotional runs for a new song or album, and regularly spawns viral memes and parodies, which we get a kick out of.”

And there’s a pretty good externality that comes from that too. Artists often share Verified episodes with their fan base, bringing Genius even more visibility. “The sharing obviously contributes to greater awareness around Genius, Verified and our other series, but more importantly, the reception from artists and fans gives us insight that is cool what individuals are giving an answer to. This might be all stuff we take into consideration when we’re producing Verified and developing our other shows,” Frederick informs me.