So how will you get owned media right?

3 ways to nail your brand’s owned media

1. Involve other members of this grouped community.

When companies produce their owned media content, a sentiment that is common that it will involve a unique brand and its particular brand only. In the end, that you do not desire to be investing in resources which will wind up promoting other initiatives 100% free, right?

Generally, that is true. But oftentimes it may also be described as a great technique to involve other individuals in your niche.

To Get a better idea of how this principle is applied in practice, I spoke with Brendan Frederick, Chief Content Officer at Genius, the world’s collection that is biggest of song lyrics and musical knowledge. Genius is the maker of the popular YouTube Series Verified, which invites artists to explain the deeper meanings behind their hit songs.