Surely, having a mix that is strong of tactics is important. But a marketing that is strong is rarely if possible without strong owned media. What exactly is it?

What is owned media, and exactly how is it possible to leverage it to obtain more sales?

The PESO model appears to have popularized the expression “owned media.” The model advises that the ongoing company should have a mix of paid, earned, shared and owned media. Earned media is what we often associate with press coverage and publicity; paid media includes anything “pay-to-play,” like PPC advertising and content that is sponsored. And shared media is generally thought as content a brand name puts out that is created specifically to be shared out by the audience. What exactly is owned media?