You can establish a pillar page for each of your business’s primary focus locations. You’ll construct out more particular subtopics, or “cluster material.” These pieces of cluster material will supply more information associated to a particular long-form keyword that’s associated to the primary subject you covered on the pillar page. The pillar links to each cluster page, and each piece of cluster material links back to the pillar with the very same hyperlinked keyword.

For example, at my business, Influence &&Co., we produced a pillar page entitled “ The Ultimate Guide to Content Marketing .” This is a longer piece of material that covers 6 methods readers can take their material marketing to the next level, diving deep into how to attain the recommendations in each area. This pillar page links out to several cluster pages (and the cluster pages connect back), which leads to that strong architecture I simply pointed out.