More customization. Customization is again the hottest marketing trend of the year. Could you add in a retargeting ad after someone buys your product that just says, “Thank you?” Or give a shoutout to a local sports team or school that recently had a big achievement? Get specific and creative in your ads to ramp up brand affinity.

Advertising slots are precious real estate for building market share. Take advantage of newly freed-up inventory and you’ll develop a powerful asset for future revenue and business.