Use this less competitive time to experiment with different headline copy, images, videos, and even new ad formats, such as Stories ad placements or Canvas ad formats.

Use slower times to crank out content

According to Demand Metric, 60 percent of consumers are inspired to seek out a product or service after consuming content about it.

If you’re wearing many hats in your business, though, it can be a challenge to stay consistent and continually produce new posts and articles for your audience.

Take advantage of quieter times by hunkering down and creating more “evergreen” content that applies to your business. Evergreen material can be used over and over again, and the benefits of content marketing build over time like a flywheel.