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Why Recession Can Lead to Reinvention

After the 2008 financial meltdown, we saw the birth of dozens and a large number of completely new multi-billion dollar businesses (Instagram, WhatsApp, Uber, Airbnb, Dropbox, Slack, etc.). Them all were started by young adults who probably could have gotten jobs at PwC or some established bank or even for the the recession that is previous. We will see this sort of activity again in the 2020s, because recessions can also lead to reinventions. Companies that try to stay the get that is same chewed and spat out (Blockbuster, Toys “R” Us, Phones4U), whereas companies that reinvent themselves do well (Netflix, Disney, Apple, Microsoft). Most of the time, small, nimble business get to be the bright sparks that fly high after having a recession.