If your conversion rate is above 11.03%, your account is in the top 10% of all Google Ads accounts.

Great news, right?

Well, maybe.

Remember, only half of conversion tracking is actually set up correctly. Here’s how the conversion rate distribution breaks down for the half with good conversion rate tracking in place:

For accounts with good conversion tracking, only 15.2% have a conversion rate of less than 1% (vs 27.5% for accounts with any sort of tracking).

On the other end of the spectrum, the top 10% of accurately tracked Google Ads accounts have a conversion rate of at least 20%!