For example, take a look at this chart, which compares total clicks per Google Ads account to the conversion rate of the account.

Clearly, there’s a reason why a conversion rate of 2-3% is generally considered “typical” for a Google Ads account.

Based on our data, the median conversion rate for an Google Ads account is 2.18%.

The bottom 27.5% of accounts lie in the 0-1% conversion rate range and the top 25% of accounts have a conversion rate better than 5.34% (note, this correlates well with Wordstream’s findings).

What does that mean for you? Well, if more than 5.34% of your clicks are converting, that means your conversion rate is better than 75% of Google Ads advertisers.