To the credit of everyone who’s encouraged conversion tracking over the years, 57.7% of Google Ads accounts have set up some level of conversion tracking.

However, that means that 42.3% of Google Ads account managers have absolutely no idea whether or not their campaigns are working.

And, it gets worse.

Of that 58% of accounts with conversion tracking, only half—well, technically 50.1%—are actually tracking anything meaningful.

The other half is technically tracking conversions, but their setup is so poor that they might as well not be tracking anything at all.