Shifting your budget from budget-sucking terms to profiting-producing keywords will allow you to produce many more leads at a substantially lower price.

In fact, this approach is so effective that it has become a key part of our Google Ads strategy at Disruptive. The results have redefined PPC advertising success for our clients.

By the way, if you’d like help putting our data to work for your business, let me know here or in the comments! I’d love to help.

What do you think of this data? Does it explain any observations you’ve made in your own Google Ads accounts? Any questions you’d like to ask? Leave your thoughts in the comments.