What You Can Do With This Data

Fortunately, understanding how wasted ad spend affects the performance of your Google Ads account gives you a huge leg up on the competition.

First off, implementing and using quality tracking puts you ahead of 71% of the competition.

Second, you can use your conversion tracking data to identify where you are wasting your ad spend. Simply eliminating wasted ad spend will cut your cost-per-conversion and make your campaigns more profitable.

Third, and this is where the real power of your data comes into play, you can redirect that formerly-wasted ad spend towards effective keywords and search terms. Remember, that exponential acquisition cost equation works in reverse, too.