Across those accounts, 60.73% of their ad spend was spent on search terms that never converted.

In other words, 61% of ad spend is wasted.

Looking at the waste in individual accounts, wasted ad spend ranges from 6.58% to 99.70% as illustrated below:

The median wasted ad spend for an individual account is 75.80%.

That means you are probably spending 76% of your Google Ads budget on searches that will never produce any value for your business.

And, if you aren’t tracking conversions properly, there’s not much you can do about it.

However, if you are tracking conversions, you can use this data to profoundly impact the performance of your Google Ads campaigns.