Context allowed by AI is now the essence of marketing, however how do you develop it? That can be summarized in 3 words; with, not on.

Marketers require to move how they think of developing content to developing context through co-created experiences. Context is a collective effort.

.New cookies. For example, Oreo wished to release brand-new tastes of their renowned cookie. Instead of investing months doing internal marketing research, item screening, and lastly launching a cookie to the world with a grand marketing project, they did the opposite. They asked their consumers to come up with the tastes they wished to see. They gamified it, and the #myoreocreation was born.

. Hundreds of countless ideas flooded social networks. To keep the enjoyment going, Oreo engaged with a bulk of those ideas by reacting to customer posts, or sometimes really producing a one-off cookie for the fortunate fan. When the brand-new cookies were launched they were an instantaneous hit, this developed such a stir that.