.Context marketing and customer habits. The limitless media environment has actually altered customer habits.

In the minimal media environment when access to info was fairly limited, we count on our memory to make choices. Marketing created to keep us ““ top of mind ” works.

In the unlimited environment, customers unload memory to gadgets. When they require details they seek it out in the minute.

This has actually turned all choices into thought about purchases. Even the ordinary search term ““ finest tooth brush ” is growing at a rate of 100 percent year over year. Why? Due to the fact that customers rely on the details they discover over the info we forecast.